Canon Digital Cameras Essay Example | Topics and Well Written Essays - 3500 words

Canon Digital Cameras - Essay Example The reason is that such companies have adopted effective strategies than relying on raw money power and propaganda. The lack of sensible strategy and the failure to use technology, combined with obsolete methods of marketing seems to be the bane of many companies who are not able to make a successful thrust in the market. Most ideas are either short sighted or serve only the immediate purposes of the company. Lack of professionalism is very evident in the management of many companies that has great potential. A very important aspect of business that still is a gray area for many business organizations is effective customer management. Canon's long 70-plus year history of expertise in the photographic industry positions us for such market leadership," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc. "We are proud to be the camera of choice for consumers and professionals. We are the only camera company today that truly offers a full line of consumer and professional digital imaging solutions. By designing and manufacturing our own lenses, CMOS image sensors (found on the company's digital SLRs) and image processors, we can control both image quality and cost - ultimately providing consumers with the best digital imaging options.More than 60 years of experience and know-how,  Canon started out as a company with a handful of employees and a burning passion. That company soon became a world-renowned camera maker and is now a global multimedia corporation. However, the origins of our success remain unchanged: the passion of our early years and tech nological expertise amassed over more than 60 years.